Plenty of fish is making one step in paying dating site with introducing pay option for serious members.

It’s the opposite of Match.com coming to Free Dating with DowntoEarth.com

Read more on Wall Street Journal

Markus Frind from Plenty of Fish said he is looking to acquire some dating websites.

Frind says he is “letting hundreds of millions of dollars in revenues slip through my fingers every year by sending people to competitors PAID sites”.

So Markus is now looking to buy some existing paid websites to go into the market against big names like Match.com, Chemistry, Date.com, Friendfinder etc..

To contact Markus: http://plentyoffish.wordpress.com/about/

Markus Frind, CEO and Founder of Plentyoffish is making the cover of Inc Magazine.

This guy is doing 25 000 dollars a day or about 10 million per year in ad revenues.

PlentyofFish seems to have some difficulties now with Free Membership.

Markus Frind:

“The problem with free is that every time you double the size of your database the cost of maintaining the site grows 6 fold…. 

I have one database table now that exceeds 3 billion records….

…going to start introducing some products and features to try and get some of the 10 to 20 million dollars a month my users are spending elsewhere.     There is really no money in being free and we have to start experimenting with other models now  or we won’t be able to compete in 3 or 4 years“

Wow that’s pretty big challenge for the future of this site. And with economic recession it won’t be better.

So Frind is trying to introduce Virtual Paid Gifts now but some customers seem already to be complaining about too high prices.

Markus Frind, Plenty of Fish CEO, just announced on his blog that POF is hiring.

Markus explains that he gave up customer service a few months ago and now he wants an administrator system.

I can trust him that server issues he can have sometimes is very difficult. Markus writes he doesn’t want to make hardware fix during the nights and I can understand!

But now he will have to hire somebody but be very careful if he doesn’t want the person goes with his source code.