“Usage is down, but revenues are up” says EMarketer.

But how is this possible ??

“Because online dating site marketers got smart about pricing and targeting. Monthly fees can be $30 or more, depending on the service. Dating sites are counting on the fact that a small percentage of Internet users are serious enough about dating to pay for services of this sort instead of meeting through social networks”

Waow!

US Online Dating Revenues Statistics for 2007 to 2012:

Demographic Profiles of Online Dating Users: