The bid is done and accordingly, the holder of Penthouse magazine and Friendfinder networks, Marc Bell has promised a sum of $210 million for taking over Hugh Hefner’s Playboy enterprise. It was on Thursday, 14th July 2010 at 12.30 that the bid was announced officially. Of course, it is a dashing occasion for Marc Bell to seize.

Marc Bell, in fact, stated clearly that he does not need any financial support for taking the enterprise over since his Friendfinder networks is already rocking over $330 million annually. Yet, the whole of the profit put forward by the Marc Bell is only for the Friendfinder networks not taking the Penthouse magazine at all.

One surprising step will be that Marc Bell has no intention to have Playboy and Penthouse magazines blended even though he seems to be the future owner of both. He affirms that both of them will stay separated.

The bid is of $25 million more than Hugh Hefner is offering for taking it over. Nevertheless, it seems that the owner of the Friendfinder networks does not want to see Hugh Hefner knocked out. Bell wants to keep him for the editorial of Playboy magazine and hence stay in the enterprise.

The proposal of Marc Bell offer has been said to be given appropriate consideration but it remains to be seen what happens next. The bunny brand has been making success over decades and can still be at its best, this is how Penthouse is trying to obtain a greater share of the market.

Consequently, more and more singles are converging to online dating websites calling, for flirting and on that account, most of them are online for fun. This is a tendency that is becoming common among many communities. Nevertheless, they should admit that it is the best and easiest way to create contacts all over the world as well as attaining the match that will settle them down. There are many testimonials across all the existing online dating websites where the members have finally found love and ended up marrying that exact person.

This seems quite realistic from the survey carried out by the online dating department RSVP from Australia. They account for 25% of the Australian population have utilized online dating services. It is large enough since it makes one quarter of the whole residents. The principal argument for this phenomenon might be associated to the fact that most online dating sites propose free membership. As most people’s mindset, they do not lose anything in trying services provided by the online dating sites. Many will hence be hooked.

This detailed evaluation will also show up that 10% of Australian couples that have got married and are living together have in reality met on online dating sites. This is a proof that online dating sites are worth their services and meet up in the aim of so many singles, that is, finding the compatible match. 10% might seem a ridiculous amount but if you account for the number of people at online just for fun, this is reasonable. There are few who are online for determined objectives.

The argument for such a situation also confirms the reality that there are many of the singles who just look up for a date, a quick hook up and something temporary. However, the statistics brought up depicts that 72% of the members get subscribed at online dating sites for having a clear chances in obtaining long term relationships.

Relating to a recent survey that has been carried out throughout over five thousand US online daters, the result that has been figured out will be a concrete “yes” compared to real life dating.

Online dating has been proved similar to real life dating. It will contain the same honesty as well as the same drawbacks.

Yet, if you find that there are some white lies that can be seen at online dating, it will be generated from both parties. In other words, it will not only be from the boys but also from the part of the girls. Online dating open possibilities for lies but no matter what, honesty is what is most searched on these online dating sites. The first moment that you get caught telling a single lie, you can make sure that you are going to get avoided.

Studies from the Journal of Social and Personal Relationships will be depicting that dating has its own way. Dating will have no difference whether it is real or online. The survey will show that the same level of honesty will exist at both. Most of the girls have been found lying about their age and the guys about their interest. This is a normal phenomenon since anyone likes to make other people have interest in them. On the whole, profiles that are uploaded and pictures too are honest.

Many people tend to believe that there are more men on online dating sites than women but the statistics will prove the opposite. The proportion of women among these 5000 online daters will be three quarter. It will over two third of them who will confirm to not being in any romantic relationship.

Online daters, on a whole, are honest and in addition, catching lies from online daters is really easy. It will not take you much to find if someone is lying or not. It will always be determined according to their personalities. For example someone greatly ambitious and relating his complete life to you is someone who will be reducing the chances to lies. They will be honest about their profile and what they say.

For instance, if you see that someone is interested in sex and temporary relationship, then it will open different possibilities for lying. This can be deduced for the simple reason that they will be making their best to create interest for them.

“Usage is down, but revenues are up” says EMarketer.

But how is this possible ??

“Because online dating site marketers got smart about pricing and targeting. Monthly fees can be $30 or more, depending on the service. Dating sites are counting on the fact that a small percentage of Internet users are serious enough about dating to pay for services of this sort instead of meeting through social networks”

Waow!

US Online Dating Revenues Statistics for 2007 to 2012:

Demographic Profiles of Online Dating Users:

iDate 2009 (Internet Dating Conference) will be held January 22 and 23 in Miami, Florida.

iDate is a business conference for the online dating industry.

See the Miami Agenda 2009.

The 6th annual Internet Dating Conference taking place in Miami will be the largest gathering of industry online dating and social networking executives ever. The 2008 Miami event had over 650 executives in attendance.

Nowadays, more and more people are getting eco-friendly. Some amongst us are even conscious to an extent that we don’t throw a recyclable can at wrong place nor we do non environment friendly things at our home either. It is good to do so, actually it is the need of hour. The green house gases are on all time rise and it is our duty to save our mother earth. More and more people are adapting the concept of Eco-Friendly nowadays. No wonder dating is not an exception, many eco lovers like to date with like minded people because according to them, those who don’t respect the nature, don’t have the respect for anyone else.

Eco lovers like to make compost for their lawns, recycle meticulously and ride the bike on the river banks to enjoy nature. No wonder, many dating sites have been launched which lay special emphasis on the needs of eco lovers so that they have a right place to find like minded people.

The unique concept of Green Drinks is on an all time rise nowadays. If you are still not familiar with this thing, check out your local listings. There must be a Green Drinks Bar some where around you. These are bars meant for like minded people, not to mention eco lovers. In these type of bars, the eco lovers gather to chat and have a sip of some natural drink. These are great places to socialize and to meet new friends. Not to mention many have found their perfect dates in such bars only.

The Green Dating websites are doing great work to bring green lovers together under one forum. This is a great dating place. These websites allow you to get very specific about your dating needs. You can find others who share your interest in animal rights, alternative energy, recycling, organic farming and more.  Just think, you could meet your mate and then go dumpster diving on your first date!  Believe it or not, there is nothing more romantic than using some one else’s left overs. This might sound weird to you but there is no harm in trying it. Only a Green Lover knows its worth. 

The white label dating provider Bone-Fish revealed that Online Dating and Adult Dating are not anymore the best converting markets.

Actually, they have been surpassed by the lesbian network that have an impressive 12.5% conversion rate.

Note: Adult network has a conversion rate of 9.8% and the romance network 8.8%.

BoneFish has an affiliate portfolio of 14,000 members and a membership base of 3.7 million.

According to Zanox Marketing Platform, Leads to Online Dating Sites are highest between the working hours, 7:00 am to 5:00 pm.

The highest CTR (Click Through Rate) occurs at lunch time between 11:00 am and 2:00 pm and at the end of the day after work between 4:00 pm and 6:00 pm.

Zanox’s Research also shows that there is a Seasonality Effect : 

Cold weather, Low Temperature (Autumn, Winter) means high online dating traffic.

Nice weather, High Temperature (Spring, Summer) means low online dating traffic.

For example between August and September 2008, Zanox reports a traffic increase of 55%.

I think these numbers can be interesting for firms who want to developp online dating marketing strategies or even some seasonal websites, why not.