Match .com going Free online. This seems incredible but true.

Match launched Free dating website Downtoearth.

The site is under direction of Jacob Solotaroff, Director of Product Management and Member Integrity at Match.com.

Markus Frind, CEO of Plenty of Fish, writes on his blog: “It looks like match.com realizes they are losing marketshare fast and paid sites don’t really have a future.  15% of my users in the US pay on other dating sites every month,  but they all say if there was another big free site like plentyoffish they wouldn’t pay elsewhere.”

So 2009 will be very interesting to watch regarding the Free Business Model in Online Dating.